Essay Homework: The Real Story behind Brand Storytelling
I. Why have brand stories been so effective over the past few years as a way of distinguishing your social content from a sea of content info-besity? (approx. 200 words)
II. What made stories overtake humor and other forms of emotional appeals as measured by engagement over the past few years?
III. Select and qualify a one 'heart warming' brand story video and one 'heart lifting' you enjoy where the selected narrative fits the following four criteria. Feel free to use ones shown in the two tables below. Make sure to rationalize how the video qualifies for this criteria.
i. Demonstrates elements of a story arc (e.g., hero, villain and conflict)
ii. Qualifies as heart warming or heart lifting
iii. Shows evidence of success in attractiveness (views) and engagement (likes and/or comments)
iv. Ends in a narrative slogan characterized as a life lesson
IV. Describe four recently released American movies (four total, or one for each category) that exemplify each of the story-lines adopted by popular brand stories for:
i. Love (heart warming, personal orientation)
ii. Encouragement (heart lifting, personal orientation)
iii. Tributes (heart warming, society)
iv. Quests (heart lifting, society orientation)
V. Elaborate on how the movie follows recommended elements for creating a story arc and life lesson (i.e., memorable moral of the story).
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.