Marketing Problem
Evaluate the marketing implications for each of the two potential business opportunities Impact on current business and its customers.
How each option will affect the marketing strategy of an entity?
Explain the Costs involved in developing updated marketing strategy?
Explain the financial viability and potential return on investment?
Rank the two business options on the basis of viability and its contribution in the business.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.