What it means for a product to have high quality


Defining Quality

Quality can have many different meanings and definitions, depending on the subject matter that is being discussed. After investigating the many facets of quality, respond to the following:

• Define quality in terms of what it means for a product to have high quality.

• Define quality in terms of what a customer's perception of a product might be.

• Define quality in terms of what a user's perception of a service might be.

• Explain how quality should be consistent with the strategy being pursued by an organization.

• Select a business of some type and describe what quality would mean to that business and, if possible, how quality could be measured in such a business.

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Marketing Management: What it means for a product to have high quality
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