Question1: what are the main points that should eb convered in the assignment?
Question 2: what is the structure of the assignment?
pull together your personal brand ambition and statment along with the chosen strategy and create your perosnal brand actionplan
so the steps that will be conveyed in your structure are:
1. Gihan Hussein: 1. your OWN personal brand definition
2. Gihan Hussein: 2. what does this definition tell about you
3. . your SWOT analysis
4. the findings of your SWOT analysis in details
5. the components of your authentic personal branding
6. your personal brand characteristics
7. your own approach to build emotional impact on your audience/ customers/clients
8. . what is your personal brand attributes and speciality
9. then you should justify your attributes and speciality with your own personal brand objectives
10. then choose your strategy and justify which one you are choosing and why
11. wrap the above by sharing your action plan and yoru next step of execution
Very important note: i need to see your module understanding is reflected on your paper which means a couple of paragraphs about personal branding in general are more than enough. the rest should be your own approach and your own reflection about the subject and the usage of supporting theory is important as well in every stage in your assignment.
brand chracteristics should be injected but it's your free choice to inject them at teh begining or the middle of your work.. it depends on your work structure and the way that you feel comfortable with :)
the brand characteristics should be personalized. like the example we used in the class. " personal brand charactersitics are passionate, compassionate, creative, energetic"
the important thing is that i expect to see a very authentic personal branding project from each of you
i want your own definition of your personal brand .. of course you will share some defintions from the text books but you must write your own
don't forget to tackle in your action plan the following: