Advertising Problem
Choose a company that you believe has a solid marketing campaign strategy. Research the company on line and write a three to four (3 to 4) page paper (not including the cover page or reference page) addressing the questions in the rubric below. The rubric also is attached.
Marketing Strategy and IMC Paper Paper requirements:Who is the target audience for this campaign? Be as specific as possible.
What media is the company using? Show examples. (Advertising? Publicity? Social Media? Promotion?)
What is the key message in the campaign?
Explain the role of Integrated Marketing Communications in the campaign.
In your opinion, how is the company building its brand with this campaign?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.