What is meant by a companys internal environment


Internal versus External

What is meant by a company's internal environment and external environment? What forces are associated with each....and how does this apply to a SWOTT analysis?

Globalization

There are over 1 billion people in China...and over 1 billion in India. These are very lucrative markets for US businesses. All you need is a small piece of that pie to increase profits significantly.

Do you think it's important to globalize? Why?

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Marketing Management: What is meant by a companys internal environment
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