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How did you assess the effectiveness

Communication Channels

Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company's marketing communication channels and tools to achieve desired branding and positioning.

***JEEP & AT&T****

Which communication channels did each company use?

Which communication tools did they use in each channel?

How was it effective or ineffective for each company?

How did you assess the effectiveness?

Format your paper consistent with APA guidelines.

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