Discussion: Marketing Strategies
What is marketing? What is strategic planning? After reviewing this week's resources and your research, in your own words discuss in detail the relationship between organizational strategy and marketing strategy.
Refer text book: A Preface to Marketing Management (textbook) by Peter & Donnelly
Chapter 1: "Strategic Planning and the Marketing Management Process".
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.