Assignment: Target Market
1. Who is their target market/target customers?
2. What is the size/customer equity of this market?
3. What are/were their needs and wants? What is the customer value perceived by this target market?
4. Segmentation approaches or dimensions used by the marketer, if known or applicable.
5. Targeting Strategies (e.g. Single Target Market, Multiple Target Markets, Combined Target Markets)
6. Differentiation (objectives, issues, methods).
7. Positioning strategies deployed to focus on target customers.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.