Discussion questions:
DQ 1
What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
DQ 2
UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.
From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?