Assdignment
Part One-
Think of a brand that you believe connects well with its customers and communicates the value proposition effectively through a variety of venues. Explain your rationale with a detailed look at the customer value proposition and the marketing strategies used. Differentiate this from what the competitors are doing. (150 WORDS)
Part 2- CASE STUDY
Microsoft (pp. 94-95)
1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
4. Evaluate Microsoft's recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study-Microsoft.rar