Assignment
Question 1: What are some examples of products that were not customized when introduced into a new market and failed? What were the causes of these failures? What are some of the factors that should be considered when entering a product into markets? Do global strategies always make sense? Why or why not? What legal requirements do organizations face when conducting business globally?
Question 2: This section of the chapter reading demonstrates what successful companies should do and points out what unsuccessful businesses are not doing. The reading states that a twenty-first century Brand's personality must reflect three core dimensions: The Heart, the Mind and the Body. Define each of these and how they relate to a company brand.
Question 3: What are some ethical issues that an organization may face when entering the global market? Do organizations have different brand messages for different ethnic groups and does an organization have ethical and social responsibilities when entering the global market? How do you determine the ethical standards in various countries? Provide examples of organizations that have effectively introduced products into foreign markets.
Provide examples of organizations that have had other unsuccessful product introductions in foreign markets. What factors contributed to this unsuccessful attempt?
Question 4: Watch Ted Talk video: "the post crisis consume" by John Gerzema and respond.
This is a continuous project from the previous assignment of Home Helps if you need any further materials please ask
Power Point slides 2-3
Analyze the differences between domestic and international marketing strategies.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.