Assignment: Global Brand Marketing
1. Do you think the Netflix corporate image campaign described in the chapter was successful? Why or why not? What do you see as key success factors for a corporate image campaign?
2. What are some of the product strategies and communication strategies that General Motors could use to enhance the level of perceived differentiation between its divisions?
3. Consider the Marriott brand listed in Branding Brief, Chapter 11. By examining their web sites, can you determine why they have such strong corporate reputation?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.