Problem
You'll draft the first section (Introduction) of your project. See the complete Case Study following the Course Overview module. Use the lecture, readings, and discussions to help you address the following questions:
1. Introduction:
1. Brief overview of the Green Thumb case (i.e. company background, your role, key objectives of the initiative, etc.)
2. Web Analytics value proposition for Green Thumb
1. What can you measure and why is it important? (Consider both the "what" and the "why" data sources)
2. What are the business objectives for the website? (Why does the website exist? What are the desired outcomes?)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.