Assignment Event: Crystal Cosmetics Simulation
In this simulation, you will undertake a number of tasks associated with creating a persuasive copy for a cosmetics company, Crystal Cosmetics. The focus is on producing a website ad copy that will help the organisation to effectively communicate its brand message as required. This entails you to carry out the following actions:
• review the Client Brief and understand client's requirements
• create a website ad copy that:
is in line with the requirements stipulated in the Client Brief
surpasses competitor's copy
conforms to the organisation's copywriting policy and procedures.
Ensure that you familiarise yourself with this set of requirements that underpin this simulation. This includes understanding the background of the simulation and the criteria you will be assessed on. These are located in the Appendix of this document.
Task 1: Analyse and Interpret Creative Brief
In this task, you will review the Client Brief, then conceptualise the creative context and lay the groundwork for copy production.
1.1 Analyse and confirm techniques for expressing central idea
R 1. summarise the central idea
R 2. shortlist minimum two techniques to express the central idea
R 3. provide a rationale for each technique
R 4. word count is approximately 150 words in total.
1.2 Identify and check content and supporting information for accuracy and completeness
R 1. summarise the accuracy and completeness of the Client Brief:
• list two issues with its content and supporting information
• explain how these issues may impact your copy production
• explain how each of these issues would be addressed in your copy production
R 2. word count isapproximately 50 words per issue.
1.3 Confirm schedule and budgetary requirements for creating copy
R 1. using an appropriate tool, create a timesheet including the following fields:
Date: day atask to be executed
Task: activity undertaken throughout the copywriting process
Hourly Rate: hourly rate agreed
Estimated Duration: time estimated to complete a task
Estimated Cost: cost estimated to complete a task
Actual Duration: actual time taken to complete a task
Actual Cost: actual cost to complete a task
Variance: the difference between the estimated and actual cost
R 2. populate the timesheet:
• fill date, task, hourly rate, estimated cost, and estimated duration fields
• list a minimum of three parent tasks each with a minimum of three subtasks
• data must be in accordance to the Client Brief requirements
• work breakdown structure must be coherent
R 3. attach a screenshot of your timesheet to your Student Assessment Workbook.
1.4 Identify legal and ethical constraints impacting copy to be developed
R 1. review the organisation's policy and conduct a desk research:
• list five legal constraints referencing corresponding legislation, standards or codes
• list five ethical constraints
• explain how each will have an impact on the copy to be developed
R 2. word count is approximately 25 words per constraint.
Task 2: Evaluate Creative Options
In this task, you will overview the design and copy options provided in the Client Brief, and then select suitable elements for designing and developing the website copy ad.
Evaluate creative options and select suitable design and copy elements accordingly
R 1. evaluate copy options and made appropriate selections:
• list seven copy options
• these options must be appropriate to communicate the brand message
• these options must be suitable for the copy design and production
• these options must be achievable within time and budgetary requirements
R 2. list two possible uses for each chosen option
R 3. word count is not critical.
Task 3: Prepare Persuasive Copy
In this task, you will create the website ad copy in accordance to the client and organisational requirements, surpassing the competitor's promotional material. This will require you to submit the draft to the Creative Director (your Assessor) for review and gain feedback on the necessary refinements to finalise the copywriting process.
3.1 Create the website ad copy
R 1. create the draft copy in accordance to:
• the requirements of the Client Brief
• Copywriting Policy and Procedures
• legal and ethical requirements
• time and budget constraints
• the performance criteria listed in the ‘Creative Copy Check Sheet' in Appendix B
R 2. attach your draft copy to your Student Assessment Workbook
R 3. email the draft copy to the Creative Director for review.
3.2 Confirm schedule and budgetary requirements for creating copy
R 1. update the timesheet:
• populate ‘Actual Duration' and ‘Actual Cost'
• calculate ‘Variance'
• calculate total actual cost
R 2. summarise variances:
• list the tasks with variances
• explain the reasons for each variance
• provide a way to improve in future projects.
• word count is not critical
R 3. attach a screenshot of your final timesheet to your Student Assessment Workbook.
3.3 Revise and finalise the website ad copy
R 1. refine your copy in accordance to the Creative Director's feedback
R 2. copy must meet all the criteria listed in the ‘Creative Copy Check Sheet'
R 3. attach your final copy to your Student Assessment Workbook
R 4. attach the email exchange including the feedback to your Student Assessment Workbook.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Appendix-A.rar