Assignment: Sales and Marketing
1. This is an individual (not a group) homework assignment. Original work is required.
2. Locate and read at least three reputable articles/sources that discuss sales, marketing, and/or the differences between sales and marketing. List the title, date, author, publication and URL (if applicable) for these articles.
3. On the basis of all of the articles/resources, answer the following three questions: (Use your own words and complete sentences; include 3 or more key thoughts in your answer to each question.)
a) What are the primary responsibilities of the marketing department?
b) What are primary responsibilities of the sales department?
c) What are the similarities and differences between the two functions?
4. As we talked about in class, some organizations combine sales and marketing into the same functional area, and some organizations separate these two business areas. Prepare a list of debate arguments/points supporting that sales and marketing should be in the same functional group or in different functional groups depending on the first letter of your last name:
o If your last name begins with A-H, you will be on the "RED" team and should focus on reasons that sales and marketing should be in the same function within an organization.
o If your last name begins with I-Z, you will be on the "BLUE" team and should focus on reasons that sales and marketing should not be combined in the same function within an organization.
5. List each of your debate points with detailed supporting arguments for each point.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.