This weeks discussion will focus on key aspects of the, Business Management

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This weeks discussion will focus on key aspects of the

This week's discussion will focus on key aspects of the marketing program, starting with price. First, watch this video:

https://www.youtube.com/watch?v=pDmTjIy6XKI

Now that you've watched the video and read chapter 6, why are firms reluctant to enter a "price war?" According to Philip Kotler, whare some are alternatives with emphasis on real-world examples?

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Business Management: This weeks discussion will focus on key aspects of the

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