The Tesco brand is key to success. The brand is built on Tesco's core purpose - to create value for their customers to earn their lifetime loyalty - and is underpinned by Tesco's values.
Exercise
You have been asked by the Corporate & Legal Affairs Director to evaluate how the Tesco brand is perceived from the perspective of one an investor.
six pages in length
When you are doing the work it is compulsory to follow the 2 sections below:
The list to follow;
Critical evaluation of the brand and the reasoning behind recommendations
The ideas you present
Consideration of the long term and wider implications
Understanding of the task and how you approach it is very important.
Pointers to include;
What are the strengths of the brand?
What are the weaknesses in the way Tesco's brand is represented?
What opportunities could there be to improve the Tesco brand - now and in the future?
What threats should the Corporate & Legal Affairs Director be aware of?
What external factors may affect our brand - now and in the future?