The business I chose is Subway Sandwich Shops. Please let me know if you are able to assist me.
Entrance Strategies
Introduction and Alignment
It is important to be familiar with the basic decisions that need to be made to enter the international market.
You also need to be aware of the different modes of entry that can be used to enter the market.
Upon completion of this assignment, you should be able to:
• Compare and contrast the entry modes for global business expansion.
Resources
• Text: Global Business Today
• Video: Born Global
Background Information
When considering an expansion into the international marketplace, you must make three basic decisions:
(1) which market to enter, (2) when to enter that market, and (3) on what scale to enter the market. Once a decision has been made to enter the international marketplace, then which mode of entry needs to be used?
Instructions
1. View the video, "Born Global" to learn how smaller businesses are breaking into the global market faster than many large corporations.
2. Research the local business you selected in Workshop One and identify a new international marketplace that local business could enter.
3. Prepare an entrance strategy for this business that includes three basic decisions used to enter the market.
4. Write a three to four page paper using proper spelling, grammar, and APA formatting. Include a title page and a reference page having at least three references. The title and reference page do not count toward the page count.
5. When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.
a. Be sure to include your last name in the title of your document. For example, Amanda Smith would name her Workshop Two, Assignment 4 Word file SMITH-WS2A4.docx