1. Suppose now that Lexus is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?
2. Choose an ad that you believe unreasonably overstates what the product or service can do. (If you can't think of a real ad, make one up.) Explain whether the ad is actually deceptive or just puffery. How would your answer change if you lived in France?