Suppose lexus is introducing a new line of light trucks and, Business Management

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Suppose lexus is introducing a new line of light trucks and

1. Should Bernard's use continuous, pulsing, or flighting for its advertising schedule? Why?

2. Suppose Lexus is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign?

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Business Management: Suppose lexus is introducing a new line of light trucks and

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Business Management: Suppose lexus is introducing a new line of light trucks and

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