Question: 1. Roger Enrico, CEO of PepsiCo, was quoted in the text as saying, "In my mind the best thing a person can say about a brand is that it's their favorite." Identify two brands that you regard as your favorites. Describe the specific associations that each of these brands holds for you and thus why they are two of your favorites.
2. Provide examples of brands that in your opinion are positioned in such a way as to reflect the five personality dimensions: sincerity, excitement, competence, sophistication, and ruggedness.