Question: 1. Tom Peters, author and management consultant, describes a brand as "passion made palpable."42 What do you think he means by this expression. Provide a couple of personal examples that support characterization of brands.
2. Using the framework in, describe all personal associations that the following brands hold for you:
(a) Harley-Davidson motorcycles,
(b) Hummer vehicles,
(c) Red Bull energy drink,
(d) The Wall Street Journal, and
(e) movie star Nicole Kidman.