Assignment:
1. Industries such as media buying, energy management and advertising agencies are classified as
A. geographical hubs
B. functional hubs
C. vertical hubs
D. horizontal hubs
2. Process of allowing flexibility for unanticipated events is classified as
A. adaption
B. adaptation
C. adoption
D. communication
3. Recognition of extrinsic and interpersonal influences emphasize on strengthening of
A. corporate brand
B. competitors brand
C. suppliers brand
D. initiator brand
4. Purchases of schools, nursing homes, prisons and other institutions are classified as
A. government markets
B. consumer markets
C. institutional markets
D. business markets
5. In modified rebuy, suppliers who want to protect their business are classified as
A. modified suppliers
B. new suppliers
C. in-suppliers
D. out-suppliers