Company Overview
Introductory paragraph. Summarize the section in 1 - 2 paragraphs including the history, current market, and the overall image of the organization.
History
Current Market
Include a brief 2 - 3 paragraph description of the current market the organization operates in (e.g. Apparel, Sporting Goods, Travel and Entertaining, etc). Also describe the regional market (Global, U.S. Only, etc)
Company Summary
This is the concluding paragraph for Company introduction and overview. This paragraph will transition to the strategic analysis. Provide a similar overview as the introductory paragraph and highlight the next perspective is an analysis of the external and internal factors and influences of the organization.
Strategic Analysis
Introductory Paragraph, again 1 - 2 paragraphs highlighting the key examinations included in the strategic analysis. The strategic analysis herein incorporates two perspectives, an examination of the company's strengths, weaknesses, opportunities, and threats (SWOT) as well as a broader market examination using the PESTLE analysis (political, economic, social, technological, legal, and environmental).
SWOT
The assessment or review of the strengths we (SWOT) - Use Case Data Part 1. May use level three headings for SWOT as illustrated below. Be sure to cite information. The information can come from a number of sources and should not be a reference to another SWOT created for the company.
Strengths. Highlight 2 - 3 key strengths. This may be a short paragraph or only one or two sentences. The same applies for weaknesses, opportunities and threats below..
Weaknesses.
Opportunities.
Threats.
Following threats make sure to summarize the overall section and transition to PESTLE. Explain in 1 - 2 sentences what the perspective difference is between SWOT and PESTLE
PESTLE
The assessment or review of the PESTLE factors - Use Case Data Part 1
This format should be very similar to the SWOT. Level 3 headings for each and 2 - 3 highlights. Short paragraphs of 2 - 3 sentences.
Political.
Economic.
Social.
Technological.
Legal.
Environmental.
Following environment summaries the PESTLE analysis
Strategic Summary
Provide a 1 - 2 paragraph summary of the SWOT and PESTLE. Compare and contrast key elements of SWOT and PESTLE.
Are there similarities, differences, perspectives, etc?