Promotional strategies of a specific product


Assignment: Think about your own consumer response to promotional strategies of a specific product that rely on vague terms, or unsubstantiated claims to attract their target market. In at least 300 words, please address the following:

Question 1: What is the product and it's promotional claim(s)?

Question 2: Now, question the assumptions that you or you can see a consumer easily making about the product based on the promotion. What are the assumptions?

Question 3: What is the truth about their promotion?

Question 4: What are your thoughts on where the line is ethically as far as developing promotional strategies are concerned? Please support your thoughts with discussion.

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