Case Study:
Academic literature review to identify the challenges and opportunities that social media tools provide to businesses from an economic point of view in the following focus area " operations efficiencies and relationship management.
You will be required to explore how social media tools can be used to stimulate your area of focus. First of all you will need to define the parameters of your area of focus (referenced) and review academic theory hat has been developed around your focus area. Explore how the characteristic's of different social media tool (referenced) can provide opportunities to support the theory present and identify the challenges and constraints. finally how can the use of social media tools be managed so that they address the economic considerations. You will need to define what these economic considerations are first (referenced.
There must be at least 6 references in this paper.