Read and discuss bringing research to life


Business Research Methods

1Q. Discuss the advantages and disadvantages of self-administered interviewing, face-to-face interviewing, and telephone interviewing.

2Q. What is necessary for the success of each of these three methods?

Read and discuss Bringing Research to Life. Develop investigative questions that could have been used to guide Jason and Sara's mechanical observation study. Respond to at least two of your fellow students' postings.

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Marketing Research: Read and discuss bringing research to life
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