Discussion Questions
1. Name the four P's of Marketing and some of the ways in which international marketers must adapt the four P's to international situations?
2. Discuss what changes, if any, Microsoft and Dell have to make to their product when introducing them to foreign countries. If these companies make absolutely no changes or modifications to their products for international markets, what would be the consequences?
3. Name a company, other than those references in this module which has done a good job of marketing their product or service through international channels. What are the reasons for their success? Now, name a company that has done poorly in this aspect. What are the reasons for their failure?