Marketing Research - Literature Review 300 words APA Style
For this assignment, you will conduct a mini literature review of the concept of qualitative and quantitative analysis. Use the school library to identify two articles. The first article should compare and contrast qualitative and quantitative analysis. The second article should discuss the steps in qualitative data analysis and provide an example of the process. Each of the two summaries should be at least 150 words long with a reference for each article. APA Style.
Textbook:
Hair, J. F., Jr., Wolfinbarger Celsi, M., Ortinau, D. J. & Bush, R. P. (2013). Essentials of marketing research (3rd ed.). New York, NY: McGraw-Hill.