Problem: Prepare a paper in which you create a plan to execute and publicize an assigned event for a selected company. The plan must include objectives/goals of the event, primary public, PR tools required, a list of targeted media, and a method to evaluate the success of the event. Be sure to address the following questions:
What is the key message being communicated?
Who is the target audience?
Is good or ill-will created? For whom?
Select one of the following events:
a. An awards ceremony
b. An open house
c. A grand opening
d. A major anniversary or milestone
e A fundraising event