Market research influencing decision making


Dont use less than 900 to 1000 words to make the entire worksheet.

Problem 1: Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

Problem 2: Create six questions for a questionnaire or interview using at least three of the following measurement scales:

• Nominal
• Ordinal
• Interval
• Ratio
• Unidimensional
• Multidimensional

Problem 3: Determine in 525 to 700 words the best sampling procedure.

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Marketing Management: Market research influencing decision making
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