Introduce your companys new products and services


Marketing discussion question

• Use the Internet to find a post of your interest regarding a social media marketing campaign for a consumer product. Next, determine the type of personas (e.g., creator, conversationalist, critic, collector, etc. regarding the social technographics profile of the poster and the intended goal of the post. Note: Include the source of your chosen post in your discussion post.

• Imagine that you are the marketing manager for the company from the post in Part I of this discussion. In order to support your social media marketing strategy, it is your job to stimulate the conversation to a new line. Propose a strategy to take the current conversation and turn it into a new conversation in order to introduce your company's new products and services to the post followers. Support your proposal.

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Marketing Management: Introduce your companys new products and services
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