Strategic Marketing Process Paper
In a paper of 750-1,000 words, describe the strategic marketing process and its three key phases of planning, implementation, and control. Include an introduction and conclusion. Address the following:
- How does the marketing mix help businesses create market segments?
- How does this in turn help to create customer loyalty?
Use examples and references to support your articulation.
Citations must be included. Prepare the assignment according to the APA guidelines found in the GCU APA Style Guide, located in the Student Success Center. An abstract is not required.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.