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Illustrate the overall purpose of a marketing plan

Problem 1. What is the overall purpose of a marketing plan?

Problem 2. How do a marketing plan and strategic marketing plan fit together?

Problem 3. What are some legal or ethical issues you may need to consider?

Problem 4. List and describe the various components of a strategic marketing plan.

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Marketing Management: Illustrate the overall purpose of a marketing plan

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Marketing Management: Illustrate the overall purpose of a marketing plan

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