Assignment 1: Project Part IV
(People Private Placement, LLC - Enterprise)
Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
• Chapter 8: Identify the strategies key competitors are using, and develop a rationale for the strategy you choose.
• Chapter 9: Identify an appropriate marketing strategy consistent with the product's stage in its product life cycle.
Assignment 2: Part V
Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
• Chapter 10: Identify the market and competitive conditions your product faces.
• Chapter 11: Develop a new-economy strategy for your product or company.
Assignment 3: Case Studies and Executive Summary
Case Assignment 1: 9.2-Global Motors - Answer question five for grading, however you will need to do 1-4 to help arrive at an answer for question number five.
Case Assignment 2: Chapter 10-Synthesize Your Learning-Niagara Falls Tourism Association - Answer question four for grading, however you will need to do 1-3 to help arrive at an answer for question number five.
From Case (Marketing Research Report) submit an Executive Summary/Abstract - Write a short succinct Executive Summary/Abstract. Do not go over one page. The key to writing a good Executive Summary is to be as succinct as possible without being overly verbose as it's actually detrimental to the success of the proposal. Executives typically don't have hours to read over several pages, so they need and appreciate sort and to the point summaries.
Assignment 4
Case 16.1: Global Motors
Respond to the questions at the end of the case.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.