What has purpose of including kent brown in search process


Case Assignment - Tim And Brad Larson

Read the article then answer the following questions:

1. Recount (list) Tim and Brad's skills in running/managing/starting a company.

2. What other skills/competencies might Tim and Brad consider adding to their team?

3. What has the purpose of including Kent Brown in the search process?

4. Given Tim's and Brad's skills and desires under which competitive strategy are they more likely to flourish? (Differentiation, Cost Leadership, or Niche/Focus)

5. From Tim and Brad's perspective which of the four companies would you choose to purchase? Why? Remember to consider both their selection criteria and specific business and market conditions.

6. What are the key factors that led you not to choose the other three? Remember to consider both their selection criteria and specific business and market conditions.

7. Rank them (the companies) in order of desirability as if you were Tim and Brad. Simply give me a 1,2,3,4. There is no need to restate your rationale from e and f above.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

Attachment:- Tim-and-Brad-Larsen-Case.rar

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Marketing Management: What has purpose of including kent brown in search process
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