Assignment: Objectives & Strategy
Use the course materials to include articles, videos, and the module notes.
This activity addresses the following module outcome:
• Examine how ROI is measured in marketing.
This section of your marketing plan begins to identify where the company would like to be and how it will achieve its objective. Identify long-term and short-term objectives of the company. Include the company's mission and vision statements and the 5 S's (sell, serve, sizzle, speak, save). For more information, refer to the SOSTAC® marketing plan information in the course materials.
Strategy. This section of your marketing plan identifies how to get the company from where it is now to its long-term and short-term objectives. Include segmentation, targeting, and positioning (STP), online value proposition (OVP), sequence (credibility before visibility), integration, and tools.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- TEMPLATE.rar