Assignment Foreign Market Entry and Diversification Case Corona Beer
Conduct a case analysis for Corona Beer (Modelo) and prepare a 4-5 page report to complete the following:
• Identify and discuss the trends in the global beer markets.
• Discuss how Modelo's international expansion was made possible through strategic partnerships with experienced distributors in local markets.
• Identify and discuss the next foreign market that Modelo should enter and with what strategy.
• Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.
• Discuss whether or not Modelo should diversity its business. If so, what business should it enter and why?