Consumer Decision Process Model
Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model to effectively market the product or service to you. This essay should detail the strategy based on the model, explain why the strategy was successful for you as a consumer, and judge how the company should move into the future.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) Also explain the decision-making process you experienced as a consumer when choosing this product or service.
Text Book: Grewal, D., & Levy, M. (2014). Marketing (4th ed.). New York, NY: McGraw-Hill/Irwin. ISBN-13 9780078029004
Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.