Identify an existing start-up business/ new venture and assess their product/ service and pricing strategies. Product/ Service Strategy: The uniqueness of Product/ Services What value the product offer to consumers? Assess the appropriateness of the product to the chosen target market.
Product/ Service Strategy: The uniqueness of Product/ Services What value the product offer to consumers? Assess the appropriateness of the product to the chosen target market Pricing Strategy Identify the pricing strategy and assess the appropriateness of the strategy to the chosen target market.