1. Think about an ad that you have seen on television which grabs you. State what the ad is promoting and discuss if it focuses on emotional appeals, logical appeals, or character-based appeals? Does the chosen appeal seem appropriate given the product, service, or cause that is being promoted?
2. List and explain five categories of external risk assessment which need to be addressed by a multinational enterprise?
3. Using an example of a company of your choice, discuss the functions of management.