Assignment: Target Market Analysis
1.1. Identify Market Segments
1.1.1. On what basis (one or multiple) will you segment the market? Justify your choice.
1.2. Decide Which Segments to Target
1.2.1. How will you evaluate the attractiveness of various segments? Which segments do you think are a good match for your product?
1.2.2. Which targeting strategy will you use? Why?
1.3. How to Position your Product
1.3.1. How are you going to position your product in your targeted segment(s)? Why?
1.3.2. Draw at least one perceptual map / positioning grid showing your brand and your competitors. If there are more than 2 attributes that customers find very important in the product category you can draw multiple positioning grids using 2 attributes at a time.
1.3.3. What is your positioning statement?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.