Discussion: "Successful and Unsuccessful Business"
• Using the DragonFly 4 Wing Strategy, find a business you think has successfully created and integrated a social media marketing plan. Why do you think it has been a success? Would you make any improvements to their current social media plan? Why?
• Using the DragonFly 4 Wing Strategy, find a business you think has been unsuccessful in their social media marketing plan. Why do you think the business has failed to successfully integrate their social media marketing into their overall marketing strategy? Based upon the DragonFly theory, what do you think they need to do to improve their social media plan?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.