Consumer Behavior
Write a 800- to 1,050-word paper in which you relate consumer behavior to marketing.
In your paper, address the following:
• Use one research source to define consumer behavior. Provide an example of how the definition relates with the subject of consumer behavior marketing.
• Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.
• Cite at least two outside references in your paper.
Format your paper consistent with APA guidelines.