Assignment:
Resources: Internet, University Library, and the simulation, Analyzing Buyer Behavior, can be found on the student website at https://ecampus.phoenix.edu
Write a 1,050- to 1,400-word summary in which you address the following:
• For each of the major phases in the simulation, briefly describe your decisions and results.
• Discuss how the following consumer behavior concepts were applied in the simulation by answering the following questions:
o What additional external factors or macro factors should be considered in your analysis of the simulation?
o What additional social and cultural factors would you consider in this scenario?
o How do you account for variations in different geographic regions-what do you really look for? Why is there a difference?
o Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business?
o Cite the assigned reading and at least two outside references in your paper.
Format your summary consistent with APA guidelines.