How marketing mixes relevant to international marketing
Problem 1: Why would you as a Marketing Manager want to market your products or services overseas?Problem 2: Give examples of how marketing mixes are relevant to international marketing.
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Problem 1: Why would you as a Marketing Manager want to market your products or services overseas? Problem 2: Give examples of how marketing mixes are relevant to international marketing.
For the last five years, Techno-Aide, a medical imaging industry specialty products company, has been engaged in occasional exporting, but it believes there are a lot of international manufacturing companies that could use its technology. Discuss
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They don't know the proper way to eat a strawberry or butter a piece of bread. To provide this etiquette knowledge, many companies, especially those in the Silicon Valley, are hiring a service that teaches an eight-hour course in etiquette.
How would a better understanding of consumer behavior have possibly helped prevent Pillsbury from making this expensive mistake?
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