Discuss four options the manufacturer has for direct export


Problem: For the last five years, Techno-Aide, a medical imaging industry specialty products company, has been engaged in occasional exporting, but it believes there are a lot of international manufacturing companies that could use its technology. Discuss the four options the manufacturer has for direct exporting.

Philip Kotler, Marketing Managemet - Level MBA

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Marketing Management: Discuss four options the manufacturer has for direct export
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