Assignment: International Marketing
Lead/comment on current issues topic (Economics or Finance)
Choose a current news article that focuses on a brand (or two) and its marketing overseas.
Identify 3 concepts/theories from the required topic which is CH3. Economics (I have attached the powerpoint slides for reference)
(Note that the concept must be identifiable in the article)
Provide working definitions for all the concept or theories you have identified.
Discuss implications of positive or negative outcomes of all the concept.
Propose one marketing strategy (4P's) to cope with/take advantage or reinforce/overcome the selected outcomes of each concept.
How marketing is perceived by the brand and consumers in the overseas market for only one concept.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.