Paper Assignment: Marketing Plan
Length: 5 pages.
Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 5-page paper (5-pages excluding the title and reference page) discussing how you would market the product. The paper must be in APA 6th edition.
Your Marketing Plan must include the following sections:
1. Product Description (price)
2. Describe your Target Market
3. Define your marketing strategy
4. Define your marketing objectives
5. Marketing Program (which marketing channels you will use)
6. Conclusion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.